About Emmjay
Emmjay is a New Zealand–based creator of high-quality safety, visitor, and custom signage. We focus on producing durable, bold, and practical signs designed for real workplace conditions.
Founded by Max How, Emmjay benefits from a rare mix of hands-on construction experience and strong business grounding. Max’s time on worksites gives him a clear understanding of safety and compliance needs, ensuring every sign is functional, visible, and made for how crews actually work.
With a Bachelor’s degree in Accounting from Massey University, Max brings accuracy, efficient processes, and reliable communication to every order—giving customers consistent quality and signage that meets both regulatory and practical demands.
Emmjay is supported by a multi-talented team skilled across design, production, logistics, and customer support. Their combined expertise ensures fast turnarounds, customised solutions, and a smooth, reliable experience from enquiry to delivery.
Emmjay continues to provide trusted, purpose-built signage for businesses across New Zealand.
Join Our Journey
For every $1,000 in signs sold, we plant 10 trees.
Partner with us and leave a positive impact on our environment.
